Guidelines Published for Broadcasters on Promoting User-Generated Content
A series of guidelines have been published on how broadcasters around the world can encourage audiences to produce better quality user-generated content and to improve media and information literacy.
These guidelines have been published by UNESCO in partnership with the Commonwealth Broadcasting Association and while they are intended in the first instance for broadcasting organisations in the British Commonwealth, much of what they contain is of potential interest to anyone interested in promoting user-generated media content and enhancing media literacy generally. Specific chapters deal with the education community and various considerations to take into account in both putting in place Media Literacy initiatives and in ways in which schools and universities can be encouraged to create their own content. Writen by Martin Scott, a lecturer in media and international development in the school of International Development at the University of East Anglia, UK, these guidelines provide a useful overview of many of the considerations broadcasters need to address as well as much of the 'how' and 'why' such discussion raises.
